I met my best friend Cooper during our first week of college in 2023, and we quickly bonded over a shared passion for the gym. Two years later, in May of 2025, we started PUMP CO together.
Growing up as a chubbier kid, the gym became a place where I could better myself, both physically and mentally. As I became more involved in the gym community, I felt like gym-wear was becoming louder and more flamboyant, while losing sight of what brought so many of us to the gym in the first place.
I wanted to build something simpler.
PUMP CO is for the people who come to the gym to work. A brand built around grit, simplicity, and discipline, represented by athletes who live by those same values.
Since starting PUMP CO, I’ve taken the brand anywhere I can - bodybuilding shows, powerlifting meets, gym openings, and everything in between. Today, I continue to run PUMP CO with the same goal I had from the beginning:
Build a gym-wear brand that represents hard work - and the people who live by it.
To our athletes, customers, and everyone who has supported PUMP CO along the way - thank you for being a part of this.
— Will
Owner, PUMP CO
